Case Study | Packaging Design

SMUU

Overview

SMUU is an Italian Ice Cream made with fresh Buffalo milk from Campania. The design of the packs has been conceived to reflect the freshness and authenticity of its ingredients. Simplicity is a key component of the design, expressed through a clean layout.

Scope

  • Packaging Design

Date

2023

SMUU — visual 1
SMUU — visual 4

Designers: Daniela Romeo, Matteo Carnevale & Alessandro Biscardi